We are in2 Brands

Head of Creatives for in2Makering an agency focused on creating impactful brand experiences and strategies for iGaming companies.

Client

We are in2

Role

Head of Creatives

Project

Brands Ecosystem

Type

Branding / Team Management

Goal

When I joined We Are In2, I saw that our brands had amazing potential, but we lacked a clear strategy and an organized team. Our marketing was scattered and ineffective. To change this, I focus on create a unified vision for the business and for the team. My goal was to improve operations, and our marketing strategies, and promote a culture of innovation and accountability within our creative team. This was essential to position our brands for long-term success and establish them as industry leaders. I developed a consistent strategy and a dynamic environment to achieve these objectives.

Result

As Creative Director, I restructured the creative team to simplify task flows and boost productivity. By encouraging teamwork and creativity, I inspired innovation and accountability. I introduced tools like Figma and Jira to improve collaboration within the team. These efforts resulted in more effective marketing campaigns, improved team performance, and a stronger, unified brand presence. Our strategic realignment positioned our brands for success and united the team towards a common goal, solidifying our industry standing. These initiatives directly led to a 300% increase in gross gaming revenue (GGR) and more creative outcomes.

I led a team of copywriters and designers, improving collaboration between departments and encouraging a better understanding of tasks. By facilitating communication and processes, we achieved more creative results. This approach made workflow more efficient and bolstered cross-departmental synergy, leading to smoother project executions and elevated creative standards across the organization.

Feel free to contact me. Let's create together!

Feel free to contact me. Let's create together!